Bruce Rodgers Design+Illustration's blog

Fun With Typography

Valentine

For My Sweetie. I proposed to her at Triple Falls in the Columbia Gorge.

Wish for the New Year

 

Some Recent Work:

My entry into Willamette Week's Blue Moon Ad Contest... I lost. Perhaps the folks at Adolph Coors couldn't handle the humor.

 

The latest flyer for the Hillsdale Farmers' Market Winter Market.

 

Character Illustration/Labels  for Hammer and Tuffy's Granola.

 

Branding/Design for Linbit USA

Hammer & Tuffy's Granola - How I Did It

I had the great opportunity to design logo/packaging for this truely delicious granola. It is now available at the Lake Oswego Farmers' Market.

Hammer & Tuffy's website

 

The finished packaging with the "tractor" seal on the back.

 

We did different colored tractors for different blends.

 

Here are the first sketches exlporing fonts, etc.

 

More sketches, revisions.

 

Reference for the hand-drawn lettering.

 

Detail.

 

 

Hillsdale Farmers' Market Spring Flyer - How I Did It

This season's market illustration incorporates past season's flyers to celebrate the market's 10th season.

The first sketch.

The printed drawing guide. Overlaying tracing paper, using pencil, then marker, I drew the banners, type and strawberry girl separately so I could put them on separate photoshop layers.

The board approval sketch. I usually wait for board approval to start the linework but I took a gamble because of schedule. They loved the sketch.

Scribbles on print outs. a fair amount of this sort of thing goes on with notes and feedback, often times at a pub while enjoying a beer...

Painting begins. I run it past my wife and others at different times for feedback. In this case she did not like the tan background.

A detail of strawberry girl.

Antonio's Pizza

A friend of mine gave up his career as an aeronautical engineer to open a pizza joint. I designed this logo for him to help him get started. It is really good pizza... the dough is his grandma's secret recipe.

Antonio’s Pizza
3149 Southwest 257th Avenue
Troutdale, OR 97060
503-492-9500

Corner of 257th & Stark St next to Albertson's

It is a great place to stop by on the way back from a day at the mountain.

http://pizzariaantonio.com

 

Our New CD, Just Released! Check it Out!

Listen to samples on CD Baby

 

Happy New Year!

Caricature of me by Bill Fiesterman

The more I look at this the more it amuses me. I have never had a caricature done before.

Here is a speedpainting movie:

Bruce Rodgers Caricature Speedpainting Video

http://www.youtube.com/watch?v=OhZYM4IVBJE

I used to work with Bill at Will Vinton Studios. He has a great drawing or painting a day blog:

http://williamfiesterman.blogspot.com/

Spring Hillsdale Farmer's Market Illustration

Here are some images that show the process...

The original sketch:

The refined sketch... a combination of scans, drawing, pasting...

Ready to do the line drawing... I get nervous at this part because I want spontaneity, which is hard to do when you are trying to make the perfect line drawing... notice my reference images to the left...

The finished line drawing. There will be some touch-up in Photoshop...

Now I shoot the line using my high tech technique... it actually works very well except when shadowy figures cross by...quite often in this neighborhood.

Now it is time to paint. Spontaneity is fun with controlZ...

Finished!

 

Crab and boat detail: